Indigo denim jeans with a tailor's tape measure on a wooden workbench

Denim

Jeans, taken seriously.

A pair of jeans is worn more often than almost anything else a man owns, and is usually fitted the least. We make denim to measure: the rise, the thigh, the taper and the length taken from the person, not the rack.

Made to order, fitted in person, and considered alongside the tailoring and shoes it will live with.

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The Cloth

Selvedge and raw denim in considered weights and indigos, chosen for how it will fade and wear.

The Cut

Rise, thigh and leg line measured and balanced against the whole wardrobe, not a size on a label.

The Details

Hardware, stitching and finishing kept quiet; nothing decorative that does not earn its place.

The Wearing

Denim improves with use — repaired, altered and kept in service for years rather than seasons.